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Digital Marketing

Google Ads Management

Every rupee traced to a lead.. Google Ads management for Indian businesses that want enquiries, not just clicks. We plan, build and run Search, Performance Max, YouTube, Display and Shopping campaigns, track every call, form and WhatsApp lead, and optimise weekly against your cost per lead and ROAS. Your ad account stays in your name, and you see exactly where every rupee went.

Typical: ₹25,000 / month + ad spendTimeline: 3-month minimum

Tell us what you need

We reply within one working day — with questions or a first scope.

No spam, no cold calls. A free scope even if you don't hire us.

What you get

  • Search, Performance Max, YouTube, Display & Shopping campaigns
  • Weekly optimisation against cost per lead and ROAS
  • Full conversion tracking with GA4, GTM, call and WhatsApp tracking
  • Ad account created and owned in your name
  • Negative keyword mining to cut wasted spend
  • Dedicated landing page recommendations for higher conversion rates
  • Plain-English monthly reports, no vanity metrics
  • No hidden mark-up on ad spend: you pay Google directly

What's Included in Our Google Ads Management

Every engagement starts with a full account audit (or a clean build if you're new to Google Ads), followed by keyword and competitor research, campaign structure, ad copy, extensions and conversion tracking. Once live, we manage bids, budgets, search terms, audiences and creatives every week. You get a monthly report and review call that explains what changed, what it cost and what it brought in.

  • Google Ads account audit or fresh account setup in your name
  • Keyword research, match-type strategy and negative keyword lists
  • Campaign structure across Search, Performance Max, YouTube, Display and Shopping
  • Ad copy, sitelinks, callouts, call and lead form assets
  • GA4, Google Tag Manager, call tracking and WhatsApp click tracking
  • Google Merchant Center setup and product feed optimisation for eCommerce
  • Weekly bid, budget and search-term optimisation
  • Landing page review with conversion recommendations
  • Monthly performance report and review call

Who Is Google Ads Management For?

Google Ads works best for businesses whose customers are already searching for what they sell. If people type "dentist near me", "3BHK flat in Mohali", "CNC parts manufacturer" or "buy organic honey online", you should be the first answer they see.

  • Local businesses: clinics, coaching institutes, salons, home services and showrooms that need calls and walk-ins from nearby customers.
  • Real estate developers and brokers: project-wise lead campaigns with qualified site-visit enquiries.
  • eCommerce brands: Shopping and Performance Max campaigns optimised for sales and ROAS.
  • B2B manufacturers and suppliers: high-intent searches from procurement teams and distributors.
  • Startups and service companies: fast, measurable demand while SEO builds in the background.
  • Businesses that tried Google Ads and lost money: we audit what went wrong and rebuild it properly.

What We Offer

We don't push every business into the same campaign type. We choose the mix that matches your goal, budget and sales cycle.

  • Search Campaigns: capture people actively looking for your product or service, at the exact moment of intent.
  • Performance Max: reach buyers across Search, YouTube, Display, Gmail, Discover and Maps from one goal-driven campaign, with tight controls on what it can spend on.
  • Google Shopping: show product images, prices and reviews right in search results for online stores.
  • YouTube Ads: video campaigns for awareness, consideration and remarketing.
  • Display and Remarketing: bring back visitors who didn't convert the first time.
  • Local and Call Campaigns: drive phone calls, directions and store visits with location and call assets.
  • Lead Form Campaigns: collect enquiries directly inside Google, synced to your CRM or WhatsApp.

What Makes Our Google Ads Management Different

Most agencies report clicks, impressions and CTR. We report leads, cost per lead and revenue, because that's what pays your bills.

  • Tracking comes before spending. We don't spend a rupee until calls, forms and WhatsApp clicks are tracked correctly. Without clean data, smart bidding learns the wrong lessons.
  • We optimise for lead quality, not just volume. Where possible, we feed qualified-lead and sale data back into Google, so the algorithm finds more buyers and fewer time-wasters.
  • Search-term discipline every week. Irrelevant searches are blocked quickly so your budget stops leaking.
  • You own everything. The ad account, tracking setup, audiences and data stay in your name, even if you stop working with us.
  • No commission on ad spend. A flat management fee means we have no reason to push your budget up unless the numbers justify it.
  • We look beyond the ad. If your landing page is losing leads, we tell you, and our web team can fix it.

Why Choose Cartel Planet for Google Ads?

Cartel Planet is a full-service digital team: performance marketers, developers, designers and content writers working together. That means your ads, landing pages, tracking and follow-up are handled by people who talk to each other, not five vendors blaming one another.

  • Fixed monthly fee in writing, with a GST invoice
  • Experience across real estate, healthcare, manufacturing, eCommerce, education and local services
  • Weekly optimisation and a monthly review call in plain language
  • Direct access to your account manager on call and WhatsApp
  • Honest advice, including telling you when Google Ads isn't the right channel for you

Features

Conversion Tracking Setup

GA4, Google Tag Manager, enhanced conversions, call tracking and WhatsApp click tracking configured before launch, so every lead is counted correctly.

Keyword & Competitor Research

We map high-intent keywords, study what competitors bid on and build negative keyword lists to block irrelevant traffic from day one.

Campaign Architecture

Clean, tightly themed campaigns and ad groups across Search, Performance Max, Shopping, YouTube and Display, built so performance is easy to read and control.

High-Converting Ad Copy

Responsive search ads with multiple headlines and descriptions, plus sitelinks, callouts, structured snippets, call and image assets, written around buyer intent.

Smart Bidding Strategy

We choose between Maximise Conversions, Target CPA and Target ROAS based on your data volume and goals, and move to more advanced bidding only when the data supports it.

Weekly Search-Term Optimisation

Every week we review what people actually searched, add negatives, expand winners and pause wasteful spend.

Remarketing & Audience Targeting

Website visitor lists, customer match lists and custom segments to reach warm audiences who are more likely to convert.

Google Merchant Center & Shopping Feeds

Product feed setup, diagnostics and title/attribute optimisation so your products show up for the right searches.

Landing Page Recommendations

Page speed, headline, form and trust-signal recommendations to lift conversion rates, with optional builds by our web team.

Transparent Reporting

A monthly report covering spend, leads, cost per lead, conversion rate and ROAS, with clear next steps, plus a review call.

Why it pays off

  • Get in front of customers at the exact moment they search for you
  • Start generating enquiries within days, not months
  • Pay only when someone clicks, with full control over daily budget
  • Know your exact cost per lead and return on ad spend
  • Stop wasting money on irrelevant searches and clicks
  • Target by location, device, time of day and audience
  • Scale budget confidently once profitable campaigns are proven
  • Keep full ownership of your ad account and data
  • Complement your SEO with instant visibility on competitive keywords
  • Make better business decisions with clean, reliable data

How it runs

  1. Discovery & Audit

    A free call to understand your customers, margins, lead value and targets. If you already run ads, we audit your account and show you where money is leaking.

  2. Strategy & Tracking

    We create a written plan covering campaigns, keywords, budget split and KPIs, then set up GA4, GTM, call and WhatsApp tracking before any spend begins.

  3. Campaign Build

    Keyword groups, ad copy, assets, audiences, negative lists and bidding strategies are built and shared with you for approval.

  4. Launch & Learning Phase

    Campaigns go live with close monitoring during Google’s learning phase, with daily checks on spend, search terms and early conversions.

  5. Weekly Optimisation

    We refine bids, budgets, keywords, ad copy and audiences every week, testing new variations to steadily reduce cost per lead.

  6. Report, Review & Scale

    Monthly reports and a review call show what worked and what didn’t. Once campaigns are profitable, we scale budget into the winners.

Industries we deliver this for

Testimonials

Don't believe us? People talk about it

Founders, marketing heads and operations teams on what it was like to build with us — and what changed after launch.

4.8
50 Google reviews
FAQ

Questions about google ads management

Straight answers on cost, timelines, ownership and support. Can't find yours? Ask us — a real person replies within one working day.

How much does Google Ads management cost at Cartel Planet?

Our management fee typically starts at ₹25,000 per month, plus your ad spend, which you pay directly to Google. The exact fee depends on the number of campaigns, platforms and locations, and you get it in writing before we start.

How much should I spend on Google Ads?

It depends on your industry, competition and cost per click. For most small and mid-sized businesses in India, ₹30,000–₹1,00,000 per month in ad spend is a practical starting range. We recommend a figure after keyword research, so your budget matches real search demand.

Do you charge a percentage of ad spend?

No. We charge a flat monthly management fee, so we have no incentive to push your budget up unless the results justify it.

How soon will I see results?

Ads can start showing within 24–48 hours of approval, and many businesses get their first enquiries in the first week. Stable, optimised performance usually takes 4–8 weeks, as Google’s bidding learns from your conversion data. That’s why we work on a 3-month minimum.

Who owns the Google Ads account?

You do. We create the account under your business email (or work inside your existing one) with manager access. Your account, data and history stay with you.

Do you guarantee leads or rankings?

No honest agency can guarantee results on an auction-based platform. What we do commit to is correct tracking, weekly optimisation, full transparency and clear targets agreed with you upfront.

Which is better for my business: Google Ads or Meta Ads?

Google Ads captures people who are already searching for what you offer, so intent is high. Meta Ads creates demand among people who aren’t searching yet. Many businesses use both, and we’ll recommend the right mix for your goals.

Can you fix my existing Google Ads account?

Yes. We start with a detailed audit of tracking, structure, keywords, search terms, bidding and landing pages, then share a fix plan before making changes.

Do I need a new landing page?

Not always. If your current page is slow, unclear or doesn’t have a strong form or call button, a dedicated landing page usually improves results significantly. Our web team can build one if needed.

What reports will I receive?

A monthly report covering spend, clicks, leads, cost per lead, conversion rate and ROAS (for eCommerce), plus a review call. You can also view live data in your Google Ads account anytime.

Which industries do you run Google Ads for?

We run campaigns for real estate, healthcare and clinics, education, manufacturing, eCommerce and retail, professional services, hospitality and home services, among others.

Do you serve clients outside Ambala?

Yes. We work with businesses across India, including Chandigarh, Mohali, Panchkula, Delhi NCR and Shimla, and manage campaigns targeting any city, state or country.

Let's build it

Stop paying for clicks. Start paying for customers.

Get a free Google Ads audit or strategy call. We’ll show you where your budget is leaking, what a realistic cost per lead looks like for your business, and exactly what we’d do in the first 90 days. No obligation, no pushy follow-ups.