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UI/UX Design

UX Audit & Research

Find out why visitors leave — and exactly what to fix first.. Your website gets traffic but not enough enquiries, sign-ups or sales. Our UX Audit & Research service uses analytics, heatmaps, session recordings and real user interviews to find where people drop off and why. You get a ranked list of fixes, ordered by impact and effort, so your team knows what to change first.

Typical: ₹40,000 – ₹2,00,000Timeline: 2–10 weeks

Tell us what you need

We reply within one working day — with questions or a first scope.

No spam, no cold calls. A free scope even if you don't hire us.

What you get

  • Evidence from analytics, heatmaps and session recordings, not opinions
  • Real user interviews and usability tests with your actual customers
  • Funnel and drop-off analysis for every key journey
  • Mobile-first review of the screens most Indian visitors actually use
  • Accessibility check against WCAG 2.1 AA
  • Fixes ranked by revenue impact and effort
  • Annotated screenshots and Figma redesigns of the top problem screens
  • Fixed price in writing, GST invoice, and the full report is yours to keep

What's included in a UX Audit & Research

A UX audit is a structured health check of your website or app, seen through your customer's eyes. We don't just list what looks wrong. We find what is costing you leads and sales, prove it with data, and tell you how to fix it.

  • Analytics deep-dive: GA4, Search Console and funnel data, used to find the pages and steps where visitors leave.
  • Behaviour analysis: heatmaps, scroll maps and session recordings that show what people click, ignore and struggle with.
  • Heuristic review: every key screen checked against proven usability principles by a senior UX designer.
  • User research: interviews and moderated usability tests with real customers, not internal staff.
  • Mobile & speed review: load times, tap targets, forms and layouts on the phones your customers actually use.
  • Accessibility check: contrast, keyboard use, labels and screen-reader basics against WCAG 2.1 AA.
  • Prioritised fix list: every issue scored by impact and effort, with clear recommendations.
  • Redesign concepts: Figma mock-ups or clickable prototypes for your highest-impact screens.

Who is UX Audit & Research for?

  • Businesses with traffic but few enquiries: you're paying for ads or SEO, but visitors leave without calling, filling a form or buying.
  • eCommerce stores: high cart abandonment, low add-to-cart rates or checkout drop-offs.
  • SaaS and app companies: users sign up but never activate, or churn in the first few weeks.
  • Teams planning a redesign: you want evidence of what to change before spending lakhs on a new website.
  • Marketing heads and founders: you need data to settle internal debates and prioritise the roadmap.
  • Regulated industries: healthcare, finance, education and government-facing portals that must be accessible and easy for everyone.

What we offer

  • Express UX Audit: a fast expert review of your top journeys, with a ranked fix list. Ideal for landing pages and small business websites.
  • Conversion UX Audit: analytics, heatmaps and session recordings combined with a full heuristic review of your main conversion funnels.
  • Full UX Research Program: everything above plus user interviews, usability testing, personas, journey maps and redesigned prototypes.
  • App UX Audit: onboarding, activation and retention review for Android, iOS and web apps.
  • Accessibility Audit: a focused WCAG 2.1 AA review with developer-ready fixes.
  • Implementation support: our design and development team can apply the fixes and measure the results.

What makes our UX Audit & Research different

  • Evidence over opinion: every finding is backed by data, a recording or a user quote, so there are no "we just don't like it" reports.
  • Built for Indian users: we review on mid-range Android phones, slower networks, Hindi and English content, and WhatsApp-first behaviour.
  • Prioritised, not just listed: you get a clear order of what to fix this week, this month and this quarter.
  • Designers and developers together: every recommendation is checked for feasibility, so your team can actually ship it.
  • Marketing-aware: we connect UX issues to your ad spend, SEO and lead quality, not just to aesthetics.
  • The report is yours: you own every finding, recording summary and design file, whether or not you hire us for the fixes.

Why Choose Cartel Planet

Cartel Planet brings UX research, design, development and performance marketing under one roof. That means your audit isn't a PDF that sits in a folder. It's a working plan that our team, or yours, can turn into higher conversions. You get a fixed price in writing, a GST invoice, regular progress updates and real people on call, chat and WhatsApp. If an audit isn't what you need right now, we'll tell you honestly.

Features

Analytics & Funnel Analysis

We map every key journey in GA4 and pinpoint the exact steps where visitors drop off.

Heatmaps & Session Recordings

We watch how real visitors scroll, click, hesitate and rage-click, so the friction is easy to see.

Expert Heuristic Review

A senior designer scores each key screen against proven usability principles: clarity, consistency, feedback and error prevention.

User Interviews

One-on-one conversations with your customers that uncover motivations, doubts and objections no dashboard can show.

Usability Testing

Real users try to complete real tasks on your site or app while we note every point where they get stuck.

Mobile Experience Review

Layouts, tap targets, forms and speed tested on the devices and networks your audience actually uses.

Conversion Copy & Trust Review

Headlines, CTAs, pricing, reviews and trust signals checked for clarity and persuasion.

Accessibility Audit (WCAG 2.1 AA)

Contrast, keyboard navigation, alt text and form labels reviewed, so more people can use your product.

Prioritised Action Plan

Every issue rated by impact, effort and confidence, so the quickest wins come first.

Redesign Prototypes

Clickable Figma concepts for your highest-impact screens, ready for testing or development.

Why it pays off

  • Turn more of your existing traffic into enquiries, sign-ups and sales
  • Stop wasting ad spend on pages that don’t convert
  • Make design decisions with data instead of guesswork
  • Find quick wins you can fix in days, not months
  • Reduce cart abandonment and form drop-offs
  • Improve mobile experience for the majority of your visitors
  • Lower support calls caused by confusing screens
  • Make your website more accessible and inclusive
  • Plan your redesign with clear priorities and a realistic budget
  • Align founders, marketing and tech teams around one evidence-based plan

How it runs

  1. Discovery Call

    We learn your business goals, key metrics, target customers and known problem areas in a free consultation.

  2. Data Access & Setup

    You share read-only access to analytics and Search Console. We set up heatmaps and session recordings where needed.

  3. Analyse Behaviour

    We study funnels, drop-off points, heatmaps and recordings to find where and how users struggle.

  4. Expert Review

    Our UX team runs a heuristic, mobile and accessibility review of every critical screen and journey.

  5. User Research

    We interview and test with real users to understand why the problems happen.

  6. Prioritise & Recommend

    Findings are grouped, scored by impact and effort, and turned into a clear action plan.

  7. Prototype the Fixes

    We design improved versions of the most important screens in Figma, ready to test or build.

  8. Present & Hand Over

    A walkthrough session with your team, plus the full report, recordings summary and design files.

  9. Implement & Measure

    Our team applies the fixes and tracks the change in conversions, so you can see the return.

Testimonials

Don't believe us? People talk about it

Founders, marketing heads and operations teams on what it was like to build with us — and what changed after launch.

4.8
50 Google reviews
FAQ

Questions about ux audit & research

Straight answers on cost, timelines, ownership and support. Can't find yours? Ask us — a real person replies within one working day.

What is a UX audit?

A UX audit is a detailed review of your website or app to find usability problems that stop visitors from converting. It combines analytics, behaviour data, expert review and user feedback, then turns the findings into a prioritised list of fixes.

How much does a UX audit cost in India?

Our UX Audit & Research projects typically cost ₹40,000 – ₹2,00,000. The price depends on the number of pages or screens, the journeys involved, and whether user interviews and prototypes are included. You get a fixed price in writing before we start.

How long does a UX audit take?

Between 2 and 10 weeks. An expert audit of a small website can be ready in about 2 weeks. A full research program with interviews, testing and prototypes takes longer.

What’s the difference between a UX audit and a website redesign?

An audit tells you what is broken and why. A redesign rebuilds the experience. Starting with an audit means your redesign budget goes into changes that are proven to matter.

Do you need access to our analytics?

Read-only access to GA4, Search Console and any existing heatmap tools helps a lot. If you don’t have tracking set up, we install it first and collect data before the analysis.

Will you talk to our real customers?

Yes, in our research packages. We recruit from your customer base or matching audiences, run interviews and usability tests, and share anonymised insights with you.

Can you audit a mobile app as well as a website?

Yes. We audit Android, iOS and web apps, with a focus on onboarding, activation, key tasks and retention.

What will we receive at the end?

A prioritised findings report with annotated screenshots, evidence for each issue, an impact-versus-effort roadmap, an accessibility summary and, depending on scope, Figma redesigns or clickable prototypes.

Can Cartel Planet also implement the fixes?

Yes. Our design, development and marketing teams can implement the recommendations and track the results. You’re also free to give the report to your own team.

Is my data kept confidential?

Yes. We sign an NDA on request, use read-only access wherever possible, and never share your data or customer recordings outside the project team.

Let's build it

Your visitors are telling you why they leave. Let’s listen.

Book a free discovery call. We’ll review your key pages and show you the biggest conversion leaks. Then you get a fixed quote for a full UX audit, with no obligation and no pushy sales calls.