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Digital Marketing

Meta Ads (Facebook & Instagram)

Facebook & Instagram ads that bring buyers, not just likes.. Meta Ads management for Indian businesses that want leads and sales from Facebook and Instagram. We set up your Pixel and Conversions API properly, test creatives every week, and optimise every campaign against cost per lead and ROAS, so you always know which rupee is working.

Typical: ₹20,000 / month + ad spendTimeline: First campaigns live in 7–10 days · 3-month minimum

Tell us what you need

We reply within one working day — with questions or a first scope.

No spam, no cold calls. A free scope even if you don't hire us.

What you get

  • Meta Pixel + Conversions API set up and verified
  • Fresh ad creatives tested every week: static, carousel and Reels
  • Campaigns optimised for leads, purchases or WhatsApp chats
  • Ad account, Pixel and audiences stay in your name
  • Weekly updates and a plain-English monthly report
  • Fixed monthly fee in writing, with GST invoice

What's included

Everything you need to run Meta Ads that pay for themselves. We audit your Business Manager, fix or install the Meta Pixel and Conversions API, verify your domain and set up conversion events that match how you actually make money: form leads, purchases, calls or WhatsApp chats. Then we plan the campaign structure, build audiences, produce ad creatives and copy, launch, and optimise every week. You get a monthly report that shows spend, leads, cost per lead, sales and ROAS in plain language, not a dashboard full of vanity metrics.

Who is Meta Ads management for?

Meta Ads work best for businesses whose customers can be found by interest, behaviour or location, even before they start searching on Google. That includes:

  • D2C and eCommerce brands that want profitable sales, catalogue ads and retargeting for abandoned carts.
  • Local businesses such as clinics, salons, gyms, coaching centres and restaurants that need steady enquiries from their city.
  • Real estate developers and brokers who need qualified site-visit leads, not random form fills.
  • Education and coaching brands running admissions, webinars and course launches.
  • Service businesses and B2B companies that want lead generation with proper qualification questions.
  • Startups testing a new product, audience or price point before they scale.

What we offer

  • Lead generation campaigns with Instant Forms, landing pages or click-to-WhatsApp ads.
  • Sales campaigns including Advantage+ Shopping, catalogue ads and dynamic retargeting.
  • Creative production: static ads, carousels, short Reels-style videos and UGC-style scripts.
  • Tracking setup: Meta Pixel, Conversions API, domain verification and event prioritisation.
  • Audience strategy: custom audiences, lookalikes, retargeting and exclusions.
  • Landing page advice so the click doesn't get wasted after the ad does its job.
  • Reporting and reviews: weekly updates and a monthly strategy call.

What makes our Meta Ads management different

Most Meta Ads problems aren't ad problems. They're tracking problems, creative fatigue or the wrong optimisation goal. We start by fixing the data, because Meta's algorithm can only find buyers if it's told who your buyers are. Then we treat creative as the main lever: new angles, hooks and formats are tested every week, and losers are cut quickly. We judge campaigns on cost per qualified lead and revenue, not on reach, likes or cheap clicks. And we don't lock you in: the ad account, Pixel, audiences and creatives stay in your name from day one.

Why choose Cartel Planet

Our performance team has spent years running paid social for Indian businesses, from local clinics to national D2C brands, so we know how audiences in India behave, what a realistic cost per lead looks like in your category, and how to scale without the costs exploding. You get one accountable team, a fixed monthly fee in writing, a GST invoice, and support on call, chat and WhatsApp. If Meta Ads isn't the right channel for your business, we'll say so on the first call.

Features

Pixel & Conversions API Setup

We install and verify the Meta Pixel and server-side Conversions API so iOS restrictions and ad blockers don’t hide your conversions from Meta.

Creative Testing Every Week

New hooks, angles and formats are tested in a structured way. Winners get budget and losers get paused before they waste money.

Full-Funnel Campaign Structure

Separate prospecting, engagement and retargeting campaigns, so cold audiences and warm buyers each see the right message.

Smart Audience Building

Custom audiences, lookalikes from your best customers, interest stacks and exclusions to stop paying twice for the same person.

Lead Quality Filters

Qualifying questions, higher-intent form types and CRM feedback loops so you get fewer junk leads and more real enquiries.

Catalogue & Dynamic Ads

Product catalogue sync for Shopify and WooCommerce stores, with dynamic ads that show people the exact products they viewed.

Click-to-WhatsApp Campaigns

Ads that open a WhatsApp chat directly, which suits Indian buyers who prefer to ask before they buy.

Transparent Reporting

Weekly updates and a monthly report on spend, leads, cost per lead, sales and ROAS, explained in plain language.

Why it pays off

  • More qualified leads and sales from the same ad budget
  • Lower cost per lead through constant creative and audience testing
  • Accurate tracking, so you know exactly which ads make money
  • Reach buyers on Facebook, Instagram, Messenger and WhatsApp
  • Retarget visitors who didn’t buy the first time
  • Scale budgets safely once campaigns are profitable
  • Full ownership of your ad account, Pixel and audiences
  • One fixed monthly fee with no hidden charges

How it runs

  1. Discovery & Audit

    A free call about your offer, margins, customers and goals. We audit your existing ad account, Pixel and landing pages and tell you what’s leaking money.

  2. Strategy & Tracking

    We set up or fix the Pixel, Conversions API and conversion events, then share a written plan covering campaigns, audiences, budget split and targets.

  3. Creative Production

    Our team writes ad copy and produces static, carousel and short-video creatives built around your strongest selling points.

  4. Launch

    Campaigns go live within 7–10 days, with clear test budgets and success benchmarks agreed in advance.

  5. Optimise Weekly

    We review data every week, refresh creatives, shift budget to winners and cut what isn’t working.

  6. Scale & Report

    Once cost per lead or ROAS is on target, we scale budgets step by step and walk you through results on a monthly strategy call.

Testimonials

Don't believe us? People talk about it

Founders, marketing heads and operations teams on what it was like to build with us — and what changed after launch.

4.8
50 Google reviews
FAQ

Questions about meta ads (facebook & instagram)

Straight answers on cost, timelines, ownership and support. Can't find yours? Ask us — a real person replies within one working day.

How much does Meta Ads management cost?

Our management fee typically starts at ₹20,000 per month plus ad spend. The final figure depends on the number of campaigns, creative volume and markets you target. You get a fixed quote in writing before we start.

How much ad budget do I need for Facebook and Instagram ads?

For most local and lead-generation businesses, ₹15,000–₹30,000 a month in ad spend is a sensible starting point. eCommerce brands usually need more to let Meta’s algorithm learn. We’ll recommend a budget based on your goals and cost per lead in your industry.

Is the ad spend paid to you or to Meta?

Ad spend is paid directly to Meta from your own ad account. Our fee covers strategy, creatives, setup and management. Meta charges GST on ad spend in India, which registered businesses can usually claim as input credit.

How soon will I see results?

Campaigns typically go live within 7–10 days. The first 2–4 weeks are a learning and testing phase. Most businesses see stable, predictable results by the second or third month, which is why we work on a 3-month minimum.

Why do you need a 3-month minimum?

Meta’s algorithm needs data to optimise, and good creative testing takes several rounds. Three months gives enough time to find winning ads and audiences and then scale them properly.

Do you create the ad creatives?

Yes. We write copy and design static ads, carousels and short Reels-style videos. If you have product photos, videos or customer testimonials, we’ll use them to make ads feel more authentic.

What is the Conversions API and do I need it?

The Conversions API sends conversion data from your website server directly to Meta. It recovers events lost to iOS privacy settings and ad blockers, which improves targeting and lowers costs. We set it up for every client where the website allows it.

Will I own my ad account and data?

Always. The ad account, Business Manager, Pixel, audiences and creatives stay in your name. We work with partner access, so you can remove us anytime without losing anything.

Can you run Meta Ads for lead generation and eCommerce both?

Yes. We run lead-generation campaigns (Instant Forms, landing pages, click-to-WhatsApp) and sales campaigns (Advantage+ Shopping, catalogue and dynamic retargeting ads) for Shopify, WooCommerce and custom stores.

Should I run Meta Ads or Google Ads?

Google Ads captures people already searching for what you sell. Meta Ads creates demand and reaches people before they search. Many businesses get the best results from both together, and we’ll recommend the right mix for your budget.

Let's build it

Ready to turn Facebook & Instagram into a sales channel?

Get a free Meta Ads audit and a written plan with your recommended budget, campaign structure and target cost per lead. No spam, no pushy sales calls, and the audit is yours to keep even if you don’t hire us